Chem-Dry sanitizing kitchen counter

Chem-Dry’s Whole-Home Services Promote Peace of Mind This Holiday Season

The ability to offer proven cleaning and sanitizing services has more value than ever as clients make plans for the upcoming 2020 holiday season

It’s a safe bet that holiday gatherings in 2020 won’t look exactly as they have in years past, but homeowners and businesses alike are determined to enjoy the festive season as best they can. And that’s why they’ll be calling on their local Chem-Dry floor cleaning franchise for help. 

In more normal times, a Chem-Dry franchise would be capitalizing on its wide range of whole-home cleaning services to help people get ready for holiday events and guests. They still are — except now, those franchise owners can offer the additional sanitizing services health-conscious consumers are expecting.

MicroPro Shield: An exciting new service that offers peace of mind

Earlier in 2020, Chem-Dry began offering enhanced services, which was a very timely addition to its Healthy Home suite of services designed to target dust, pollen, and other allergens. Now that comprehensive package has been supplemented by MicroPro Shield, a two-step process offering disinfection with 90-day protection.

The two-step MicroPro Shield process uses a very strong disinfectant for the initial cleaning, and then an antimicrobial creates a microscopic layer of nanospikes that performs for up to 90 days to inhibit the growth of microbes. And it has become a huge value-added offering for Chem-Dry floor cleaning franchises, says Doug Smith, Senior Vice President of Franchise Development. 

Chem-Dry sanitizing kitchen counter

Full package of services gives consumers one-stop shop convenience

A call to provide a MicroPro Shield quote usually provides the opportunity to talk about Chem-Dry’s many other services and boost ticket totals — and franchise revenues. Business and residential consumers alike value having a single vendor they can trust, especially around cleaning and sanitizing services.

“People want to return to normal as much as possible, and they want to make sure that if they do have a few friends over, or if a family member comes to visit, they offer as safe an environment as possible,” Smith says. “Chem-Dry already had a lock on this concept with our Healthy Home services, which target almost every surface in every room. Now we’ve just stepped that up to provide more value in this unique moment.”

Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 32 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents. 

Learn more about the Chem-Dry franchise opportunity

For in-depth details about the Chem-Dry franchise opportunity, download our Free Franchise Opportunity Report. You can also learn more by visiting our research pages.

Specialized process unique to Chem-Dry

As with so many other innovations over almost a half century, MicroPro Shield sets Chem-Dry apart in the competitive cleaning space. That means higher visibility for the brand, and more business with higher ticket totals for franchise owners.

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