Chem-Dry Franchise Owners Take Advantage of Reopened Economies
Solid, multifaceted marketing platforms combined with a reputation for service excellence puts Chem-Dry ahead of the post-pandemic competition
As businesses reopen or expand operations, they want their carpets and flooring to sparkle. Homeowners, finally able to get back out, feel the same. Everyone wants a refresh, and thanks to a half-century of performance excellence and name recognition, Chem-Dry carpet cleaning franchise owners are capturing tons of new business.
They also are benefiting from a well-designed marketing strategy that ranges from advertising in national magazines and on other platforms to local, targeted online and print advertising. Chem-Dry floor cleaning franchise owners also capitalize on an individual web presence that lets them advertise limited-time offers and much more.
Brand awareness second to none
“Every Chem-Dry cleaning franchise owner starts well ahead of any competitors thanks to our name,” says Doug Smith, Senior Vice President of Franchise Development. “With locations across the United States and around the world, consumers know who we are. That means that in times like these, when so many are seeking out a trusted partner to clean their floors and more, we’re likely to get the first call for an estimate.”
Now, pair that with all the marketing tools that franchise owners can deploy. The result is even more brand awareness, and market penetration. That, in turn, brings in new clients while also keeping in touch with established ones. That two-pronged approach creates two robust revenue streams for every franchise owner to build on.
Unique product lines also raise interest
Chem-Dry cleaning franchise owners also benefit from such brand exclusives as the P.U.R.T. pet odor and urine removal process; a line of more than 50 (and growing) green-certified products that build on Chem-Dry’s reputation for being safe for kids and pets; and the new MicroPro Shield sanitizing suite of services for homes and businesses.
“Unlike our competition, which only offers carpet cleaning and maybe one or two additional services, Chem-Dry has something for almost every surface in every room,” Smith says. “As people are picking their heads up and looking around, they are realizing they need a top-to-bottom clean — which is exactly what every Chem-Dry franchise can offer.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 33 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, and dryer vents.