MicroPro Shield Is Solid Revenue Generator For Chem-Dry Franchise Owners
The right product at the right time is no accident — a commitment to R&D means that market needs are met in a way that grows business and profits for this cleaning franchise
Innovation has always been a Chem-Dry cleaning franchise strength. And in 2020, the brand’s ability to address a major market concern — in this case, virus transmission — has strengthened franchise owners’ ability to weather the COVID-19 pandemic.
Several months ago, Chem-Dry cleaning franchise owners added a major arrow to their whole-home cleaning services quiver: MicroPro Shield. This multi-part process:
- Disinfects hard surfaces and sanitizes soft surfaces.
- Uses a hospital-grade disinfectant that is approved by the EPA for use against SARS-CoV-2 (the cause of COVID-19).
- Applies a protective antimicrobial coating that kills bacteria and algae on contact for up to 90 days.
Popular new solution provides superior results
Combined, the MicroPro Shield solution gives Chem-Dry floor cleaning franchise owners something to offer commercial and residential clients that no other brand can touch. Electrostatic spray technology is used to apply these products, which means they get into spaces that are otherwise hard to reach such as behind door pulls or the undersides of handrails. And Chem-Dry technicians are carefully trained and certified to perform this service, another way to provide peace of mind.
“The MicroPro Shield process greatly reduces human error and makes the disinfectant and 90-day residual product work quicker and have much better coverage,” says Doug Smith, Senior Vice President of Franchise Development. “When we walk people through it, they can see how much more it offers than just wiping down surfaces with bleach or with cleaning wipes. Now, they can do those things in addition to what MicroPro Shield is doing and actually achieve peace of mind in their space’s sanitization.”
Franchises are strong now, stronger in 2021
Another benefit to MicroPro Shield is that it gets a Chem-Dry franchise owner or salesperson in the potential client’s door. Once there, just as with any other estimate appointment, the opportunity for upsell grows exponentially.
“We continue to add new service lines, and in recent years have debuted everything from granite and leather renewal to wood floor, dryer vent, and air duct cleaning,” Smith says. “We provide whole-home, healthy-home cleaning and that is huge right now. It’s why we have brought on dozens of new franchise owners even in a very unpredictable time; it’s why we are poised to help them and our current franchise owners grow and expand their businesses in 2021.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 32 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper, and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts, and dryer vents.