Chem-Dry Makes Franchise Direct’s UK Top 100 List

Franchise evaluator explores brands with worldwide appeal and honors those that have a track record of success in many different business climates

Chem-Dry has been named to Franchise Direct’s UK Top 100 list, a ranking of well-known and successful brands that continue to grow in that country. Inclusion means that Chem-Dry floor cleaning franchise owners in the United Kingdom continue to find the same success that their counterparts do all around the world, notes Joe Manuszak, Vice President of International Franchise Development.

“Our brand has appeared on many Franchise Direct lists, and we value that because of their very thorough vetting,” Manuszak says. “They look at a brand from every angle, picking it apart to see what works, and why. Their research is invaluable to entrepreneurs looking to join a thriving brand in any country, and we are pleased to once again be in that number, this time in the United Kingdom.”

Ranking explores system operations in detail

According to Franchise Direct, “The Top 100 ranking is generated using a formula designed to be as objective as possible, incorporating a host of criteria including, but not limited to: system size, stability and growth, and number of years in operation,” adding that Chem-Dry “demonstrates the qualities that virtually all franchises aspire to, and recognition of this kind is well-deserved.”

The Chem-Dry floor cleaning franchise opportunity, along with other list members, “share the keys to business success at any level including: a well-defined business identity, a clear business plan, a commitment to training and support, sensitivity to environmental issues and the ability to innovate to keep pace with ever-changing social and economic conditions,” the listing noted in its methodology and criteria, which included:

• System size based on numbers of units in the UK and abroad
• Revenue for the system
• Stability and growth
• Number of years in operation
• Market expansion

The ranking is also based on:

• Financial assistance to franchisees (direct or third-party)
• Social responsibility through community sponsorship or fundraising
• Environmental policy
• Awards and recognition

Multicultural operations a Chem-Dry hallmark

Being able to operate in one country successfully is a challenge for many brands. Chem-Dry has established a truly global footprint, something else the listing pointed out: “Many [franchise brands] do all of these things in more than one country by acquiring the necessary cultural sensitivities. The Top 100 Franchises thus serve as models for early-stage UK franchises looking to expand, as well as those companies considering the benefits of the franchise business model.”

“Part of Chem-Dry’s success is offering services that appeal to home and business owners everywhere,” Manuszak says. “We have worked hard over the decades to do that in a way that honors the cultures and business traditions of any country we expand into, and it’s very gratifying to see that hard work recognized. We are very appreciative of Franchise Direct for this notice.”

Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in over 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 31 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.

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