Chem-Dry Franchise Capitalizes on Yelp Study to Build Brand Awareness
National marketing and outreach boosts in-market online visibility — and customer inquiries — for every Chem-Dry franchise owner
A positive online customer review is the gold standard for small-business owners, and that’s why savvy ones are always paying attention to their listing on Yelp and other major review sites. It’s also why, when Yelp does a consumer study, millions of people read the resulting article.
So when Chem-Dry got the chance to comment on a recent study by Yelp that talked about consumers’ least-favorite household chores (Hint: one was vacuuming) the brand was eager to offer some solutions for floor cleaning.
An authoritative voice builds brand awareness
According to the Yelp survey of 2000 people who live with someone else, split evenly between men and women, the average American spends up to 690 hours a year on housework. And one chore they hate? As previously hinted, vacuuming. The article recommended upgrading your vacuum and using a three-stage, high efficiency particulate air filter. And Chem-Dry franchise owners will recognize the expert who spoke to this issue:
“HEPA filters trap 99.7% of airborne allergens, unlike traditional vacuums, which expel dust and allergens back into the room as you clean,” says Jotham Hatch, Vice President of Training & Development at Chem-Dry. And with that, Chem-Dry’s name was in front of millions of people who want clean floors and want to know the best ways to keep them clean.
Building brand awareness is an ongoing priority for carpet cleaning franchise
“We work to land great media exposure such as the Yelp study on behalf of our Chem-Dry floor cleaning franchise owners, because we know it really pays off,” says Doug Smith, Senior Vice President of Franchise Development. “Franchise owners do a great job of working social media and other online outlets in their markets. We take those local efforts and really ramp them up with national ad buys and other press mentions, so that franchise owners’ marketing results are amplified and reach even more consumers.”
In fact, how to advertise and market is a big part of every Chem-Dry franchise owner’s training and onboarding. During this process, they learn the best ways to leverage print and online materials in order to build brand recognition and start creating a customer pipeline even before they are open for business, so they can land clients and begin building revenue from Day One.
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 31 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.