Louisiana Chem-Dry Franchise Owners Have Stellar First Year
Brand reboot in major markets across the state has led to eager clients, solid bookings, fast starts and strong revenues for new franchise owners
Chem-Dry is a well-known brand throughout the United States. Even so, there are some cities and areas where there is not yet a strong presence for the carpet cleaning franchise. Until recently, Louisiana was one of those underserved pockets, but that has changed in the past year.
“We continually look at cities and states where we do not have a significant presence to see what the history might be, and see what we need to do in order to establish, or reestablish, a foothold,” explains Doug Smith, Senior Vice President of Franchise Development. “Often there have been franchise owners in those places who have retired or moved on. What that means is that there is awareness and consumer interest — we just need to provide the franchise.”
Strong growth in metro areas
That was the case in Louisiana. Chem-Dry has always had a franchise presence there, but that presence had shrunk over the past decade. A concerted effort was made to target entrepreneurs in the state, and the response was immediate and overwhelming.
In the past year alone, franchises have been awarded in Baton Rouge and New Orleans, as well as in multiple territories across the greater Shreveport area. And interest has only gotten stronger as these franchise locations have opened and begun to serve the community, Smith says.
Brand awareness builds business, growth
Entrepreneurs are drawn to Chem-Dry’s many differentiators, such as its affordable, home-based model and low monthly franchise fee. They also know they can capitalize on new and popular product lines such as area rug, wood floor, dryer vent and air duct cleaning.
“Chem-Dry offers more services than ever before, and we can speak to both residential and commercial clients,” he says. “When we go back into a market where we have been before, we are able to introduce a lot of new offerings to people who think they may know Chem-Dry, as well as to those who are new to us and eager to learn more.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with nearly 3,500 franchises in 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 31 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.