Chem-Dry Franchise Owners Now Offer Wood-Floor Cleaning Services
New capability fits in nicely with the ‘Healthy Home’ services model and creates additional revenue opportunities for new and existing clients
Chem-Dry floor cleaning franchise owners now can provide wood-floor cleaning services, an in-demand addition to their full line of whole-home offerings.
The new service is being marketed at the national level, and local Chem-Dry franchise owners are rolling out awareness campaigns in their markets. The idea is to offer wood-floor cleaning as a standalone service while also tying it into existing lines such as carpet and upholstery cleaning — all part of Chem-Dry’s whole and healthy home cleaning platforms.
Zeroing in on homeowners’ health concerns
“Wood-floor cleaning with Chem-Dry means getting the same world-class outcome that you would for carpet cleaning or any of our services,” says Doug Smith, Senior Vice President of Franchise Development. “Residential and commercial customers repeatedly tell us they have concerns with dirt and allergens in the air, and the science behind our products and techniques very effectively addresses that. Wood-floor cleaning is no different.”
Like carpet and fabric care, wood-floor cleaning will allow Chem-Dry floor cleaning franchise owners to position themselves as offering something new and different. In addition to the concerns of allergens and bacteria, for instance, Chem-Dry also can assure customers that all products used are environmentally safe.
Add-on and new business opportunities alike
When a Chem-Dry franchise owner’s team visits a home or business to provide an estimate, they bring all their knowledge with them. And as they point out the differentiators Chem-Dry offers, such as green-certified cleaning agents and minimal water usage, they can now speak to the new wood-floor cleaning service as a way to capture more business.
“Our wood-floor cleaning is a multi-step process that begins with an inspection and goes all the way through polish and coating removal, deep cleaning and then a new coating of polish,” Smith says. “Customers can create their own combination of those options if they don’t want the full package. If a Chem-Dry estimator is in a home or business to price out a carpet job and sees a wood floor, he or she can mention this service and very likely add it on to the total. That’s very good news for our franchise owners, because it gives them another opportunity to maximize business with every ticket.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with nearly 3,500 franchises in 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 31 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.