Louisiana Proves To Be Fertile Territory For Chem-Dry Franchise Expansion
The brand value of Chem-Dry is quickly demonstrated when a single franchise in a “sleeper” territory quickly leads to many more territories sold
Chem-Dry carpet cleaning franchise locations can be found all across the United States, as well as tucked away in almost every corner of the world. Even so, sometimes there are areas where Chem-Dry is not as well known. When a franchise opens in those spots, however, that quickly changes.
“We have been reviewing cities and states where we do not have a significant presence, because that’s a very unusual situation,” explains Doug Smith, Senior Vice President of Franchise Development. “What we uncover is usually a situation where there might have been a Chem-Dry franchise once and the owner moved on to another business, or for whatever reason, the brand never reached that market.”
Taking center stage in Louisiana
In the state of Louisiana, Chem-Dry has always had a franchise presence, but not a widespread one in recent years. Smith says that needed to change, and so marketing and outreach efforts ramped up. The results were immediate.
“Since the spring of 2018, we have sold Chem-Dry floor cleaning franchises in Baton Rouge, New Orleans and multiple territories in the greater Shreveport area,” he says. “I am sure there will be more, based on the inquiries we are getting from other entrepreneurs who are seeing these locations open and the business they are getting.”
Brand exposure = brand expansion
The many positives of Chem-Dry, from its affordable, home-based model all the way through to a low, unchanging monthly franchise fee, scalability, and new and popular product lines such as dryer vent and air duct cleaning, all combine to make a very compelling argument to someone looking to launch a small business that they can grow over time, Smith notes.
“It’s not surprising that once people find out about Chem-Dry, they become interested in owning a franchise,” he says. “We see that all the time in markets where the brand is very well-known and popular, so we were certain we’d find that same traction in underserved markets such as Louisiana. And that turned out to be the case.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with nearly 3,500 franchises in 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 30 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery.