Chem-Dry/Best Friends Pairing Makes Appearance On “Fox & Friends”
Partnership raises awareness for homeless animals while highlighting how a Chem-Dry franchise can provide safe, effective pet stain and odor removal
Smart, effective advertising at the local and national level is a major benefit of owning a Chem-Dry cleaning franchise. Sometimes that’s as basic as a series of online or direct-mail coupons, while other times it’s more about animal magnetism.
Cute, cuddly animals, that is — dogs and cats that are rescued and cared for in no-kill adoption shelters across the United States. Chem-Dry executives recently highlighted the brand’s partnership with Best Friends Animal Society on the nationally televised “Fox & Friends” television show, where they hosted a pet “fashion show” as a part of National Pet Month.
Pet owners love Chem-Dry’s safe cleaning system
The partnership is a natural. Every Chem-Dry cleaning franchise has a loyal following of pet owners, thanks to Chem-Dry’s Hot Carbonating Extraction process, which is safe for pets, as well as the Pet Urine Removal Services, or PURT, stain and odor removal system. And opportunities like this to speak about Chem-Dry services on a national platform pay strong dividends for franchise owners everywhere.
On the show, Chem-Dry Vice President of Marketing, Bill Zinke talked about how Chem-Dry franchise owners can bring safe, effective and environmentally friendly services to residential and commercial customers, giving every Chem-Dry cleaning franchise owner a little free advertising at the national level. There was even an “After The Show Show” opportunity to talk about the brand even more.
Creative partnership benefits everyone involved
Chem-Dry and Best Friends began working together in 2016. Chem-Dry had reviewed a national consumer survey that highlighted the importance of clean, healthy homes for pet owners. The study found that 80% of pet owners have experienced pet urine accidents in the home, but despite that and other pet-related challenges, 65% said they would go to any cost to keep their pets. Chem-Dry wanted to reach those homeowners, but also wanted a partner who would benefit from such a promotional campaign.
Now, Chem-Dry cleaning franchise owners take part in Chem Dry Cares pet adoption and fundraising events in their communities, including local promotional offerings with built-in donations, and direct donations also are generated from print, website and social channel communications. All funds donated through the Chem-Dry Cares program will go to Best Friends and aid their efforts to support the adoption of shelter pets and Save Them All®. For more information about Chem-Dry’s fundraising efforts for Best Friends Animal Society, or to make a donation, click here.
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with nearly 3,500 franchises in 52 countries, serving 10,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 29 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to both home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning services for tile and stone, granite countertops, leather and upholstery.