Upholstery Cleaning Is a Value-Added Upsell for Franchise Owners
Whole-home cleaning approach allows for multiple revenue opportunities to be uncovered, leading to higher ticket totals
Thanks to strong online and other marketing strategies, Chem-Dry floor cleaning franchise owners always have a strong pipeline of potential customers seeking estimates. And thanks to a broad and growing platform of whole-home cleaning services, they are often able to turn each inquiry or referral into a significant piece of business.
“Thanks to more than 40 years of successful carpet and floor cleaning, Chem-Dry is a well-known name literally around the world,” says Doug Smith, Senior Vice President of Franchise Development. “What many potential customers don’t know is the many other services that a Chem-Dry franchise can bring to their home or office.”
Furniture work is an easy add-on
In the process of evaluating carpet and tile floors for cleaning, a Chem-Dry franchise owner or technician can let the home- or business owner know about upholstery cleaning, including leather options. Like granite renewal, these are easy upsells because other needed cleaning work can be done during the same service call.
“If someone knows their carpets and floors are in need of attention, chances are they know their sofa, chairs and other upholstered surfaces likely do as well,” Smith says. “When a Chem-Dry cleaning franchise team can add those on, it becomes very convenient . The client loves that they are getting a ground-up refresh.”
Green cleaning eases homeowner fears
What’s more, Chem-Dry now has 50 green-certified cleaning products, including its line of upholstery cleaners, so the same peace of mind Chem-Dry brings to carpet cleaning with its Hot Carbonating Extraction process can be offered to other surfaces.
“People are very attuned to environmental concerns, and being able to offer a whole suite of cleaning services that are green-friendly is a big differentiator for Chem-Dry,” Smith says. “It can make the difference between a straightforward carpet-cleaning job and a full day’s worth of cleaning multiple surfaces, and the larger ticket that goes with it.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with nearly 3,500 franchises in 55 countries, serving more than 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 30 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery.