CleanLink.com Coverage Boosts Chem-Dry Franchise Owners’ Profiles
Media placement describing products and services lead to visibility and interest in the brand, which filters down to franchise locations
Whether it’s foreign or domestic, magazine or website, media outlets can’t get enough of the Chem-Dry cleaning franchise opportunity. Some want to cover the ease of starting and owning a Chem-Dry franchise, while others want to focus on the 40+ green-certified products. Still others report on the low, flat monthly franchise fee.
“We have a lot of great stories to tell, and it’s gratifying that so many media outlets want to spread the word about Chem-Dry,” says Doug Smith, Senior Vice President of Franchise Development. “We are only too happy to work with these many reputable organizations so that their readers can get the inside scoop on what makes Chem-Dry such a strong and growing brand.”
Articles range from business to consumer
Because some magazines and websites target would-be business owners, while others are more consumer facing, Chem-Dry cleaning franchise owners benefit from exposure to multiple different audiences. Recent pieces on the CleanLink website, for instance, discussed how to choose the right carpet, as well as the in’s and outs of drying time — and why that’s important to effective carpet cleaning in terms of a healthy environment.
“In addition to articles and reports written about Chem-Dry, we also are frequently invited to submit editorial content,” Doug notes. “These pieces allow Chem-Dry to be an authoritative voice on the carpet and floor-cleaning industry as a whole, but also call out our differentiator services that all add up to Chem-Dry’s Healthy Home platform of whole-home cleaning and renewal.”
Constant news focus elevates franchise profiles
Chem-Dry often makes the news when best-of lists are released as well, given that the brand is has been holding the top spot on some for years or even decades. This also raises the brand’s name in the market, and can help direct business to franchise owners.
“People read lists because they want to learn about good businesses, but also because they are looking for services and want to find the best ones,” Doug explains. “So, when they see Chem-Dry routinely in a top spot, they’ll go online to search for their local Chem-Dry cleaning franchise. From there, it’s an easy process to book an estimate, and then for that franchise owner to land some new business. Media coverage benefits the brand in multiple ways, which is why we will always pursue every appropriate opportunity for exposure.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with nearly 3,500 franchises in 52 countries, serving 10,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 29 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to both home and business owners. In addition to carpet and area rugs, Chem-Dry provides tile and stone, granite countertops, leather and upholstery cleaning.