Chem-Dry Owners Boost Bottom Line By Cleaning the Whole Home
From floors to furniture, and with add-on’s like pet stain removal, a Chem-Dry franchise can upsell any service call to generate higher ticket totals
One of the best things about being a Chem-Dry franchise owner is the trusted name and reputation the brand enjoys when it comes to carpet cleaning. Increasingly, however, Chem-Dry owners are finding that other services are helping them book more business, as well as increase ticket totals.
Because Chem-Dry cleans the whole home, from carpets and tile floors to area rugs, upholstery, leather and granite, there’s opportunity in every room to get more business. And because home and business owners love the convenience of one trusted vendor, upselling is easy.
Pet odor/stain removal is customer favorite
“For example, many customers want their carpets and rugs cleaned as part of yearly home maintenance, but when pets are involved there’s an opportunity to market one of Chem-Dry’s most popular services”, says Doug Smith, Senior Vice President of Franchise Development.
“Our PURT system does an amazing job on pet stains and odors, and it is safe for kids and pets,” Doug says. “Customers love that, and they are also really pleased when they find out that PURT, along with literally dozens of our other treatments, are green-certified. Lots of people have the image of carpet cleaning as a messy, smelly, slow-drying process, and they are pleased with the little-odor, fast-drying results they get with Chem-Dry’s Hot Carbonating Extraction process.”
Upholstery, other surfaces add sales opportunities
The differentiators just go on from there. When a Chem-Dry cleaning franchise owner and his or her techs go through the options for leather and upholstery cleaning, tile & stone floor and granite renewal and even water-damage remediation, the ticket totals only go up.
“People don’t want to have multiple service providers in and out of their home or business; they want one turnkey provider they can trust,” Doug says. “That’s what a Chem-Dry cleaning franchise can offer. We can clean the whole home, or business, and do so in a fraction of the time our competitors do. It’s why Chem-Dry has been around for more than 40 years, and why we keep growing.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with nearly 3,500 franchises in 52 countries, serving 10,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 29 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to both home and business owners. In addition to carpet and area rugs, Chem-Dry provides tile and stone, granite countertops, leather and upholstery cleaning.
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