Chem-Dry Franchise Convention Is a High-Energy Affair for Owners
From updates on new products to recognizing the hard work of franchise owners, the annual convention is a one-stop shop for building business success
Ask Chem-Dry cleaning franchise owners what they like best about the company, and chances are the annual convention will be high on the list. Why? Because it’s a fantastic place not just to meet and interact with other owners, but it’s also where new cleaning products and machinery get (literally) rolled out, how-to workshops on sales and other business fundamentals are held, and much more.
“The recently wrapped 2016 convention in Miami got even more rave reviews than usual,” says Doug Smith, Senior Vice President of Franchise Development.
Innovation anchors convention news
“The feedback we got from Chem-Dry cleaning franchise owners was amazing,” Doug says. “They said it was the highest-energy convention they’d ever been to. I think a lot of that had to do with innovation, especially around how we continue to differentiate ourselves from other companies in the cleaning space.”
For one, Chem-Dry continues to roll out safe, effective and environmentally friendly cleaning products. There are 42 green certified products on the company’s roster now, far more than any other cleaning franchise in the market.
“We know how much consumers want to be ‘green’ when they clean, and so we are going to keep moving in that direction,” Doug says. “Everyone at the convention was really excited that Chem-Dry is investing in the research and development to create and improve these products.”
National marketing plan debuts
On the sales and marketing side, Chem-Dry cleaning franchise owners at the convention got an update on an exciting new marketing strategy.
“We’ve never had a national ad fund, so marketing has always been done at the local level,” Doug explains. “In the first quarter of this year, we launched a national digital and radio campaign on behalf of our franchise owners. We’re doing all kinds of marketing around our brand, and also putting out a quarterly ad campaign on XM satellite radio.”
“The goal,” Doug says, “is to further support Chem-Dry cleaning franchise owners’ efforts in their communities by layering some national messaging on top.
“We’re creating some brand initiatives and coaching plans that will help them market more effectively in their local markets,” Doug says, “We’re providing all this to franchise owners at no additional charge, because we really want to add to their local advertising and see them get a bump in business.”
Chem-Dry is the world’s largest carpet cleaning franchise with nearly 3,500 franchises in 51 countries that serve 10,000 homes and businesses a day. We have been Entrepreneur magazine’s top-rated carpet cleaning franchise for 28 straight years and one of its Top 10 choices for low-cost franchises. Our Hot Carbonating Extraction process delivers a faster-drying, deeper, healthier clean that appeals to both homeowners and business owners — and the process can be used to clean tile and stone, upholstery, area rugs and even granite.
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