Why Chem-Dry Is One of the Best Restoration Franchises
Chem-Dry is justifiably known as a leader in the carpet and rug cleaning industry sector, but the brand also has a solid reputation in restoration work
One of the major benefits of owning a Chem-Dry cleaning franchise is the ability to add on to each job. That’s doable because Chem-Dry offers cleaning services for rugs, carpets and tile and stone floors, so once a tech or owner is on-site for an estimate, he or she can recommend additional work.
That extra work also includes bringing a dingy leather sofa back to life or restoring the luster to an expensive, but poorly treated, granite countertop. Suddenly that carpet-cleaning job becomes a whole-house surfaces makeover — and a lot more profitable.
Leather cleaning adds value
“Many people purchase leather chairs or sofas as an investment, because they look beautiful and add to any home’s décor,” says Doug Smith, Senior Vice President of Franchise Development. “But few people read the instructions on care and cleaning that came with the furniture. So often they use the wrong products to clean it, or just don’t clean it at all.”
That leads to a finish breakdown, and then dryness and cracking aren’t far behind. Chem-Dry cleaning franchise teams include a Certified Leather Specialist, who can resurrect leather items before they’re too far gone, and then provide regular, routine cleaning to keep them looking and feeling new.
“People don’t know we offer this, and they are thrilled with the results,” Doug says. “They love that their living-room carpet is clean and new-looking in just a few hours, and when we can make the furniture sitting on that carpet look great, as well, it’s a huge bonus that results in a lot of repeat business from that customer.”
Granite renewal is a growing service line
The kitchen isn’t neglected by the Chem-Dry cleaning franchise team, either. In addition to cleaning and sealing tile floors, Chem-Dry also has a patented Granite Countertop Renewal Process that restores finish and shine.
“We’ve had our process studied, and in addition to making granite sparkle again, our process also removes 98.4 percent of bacteria from granite countertops when used along with our sanitizer,” Doug says.
What’s more, the Chem-Dry team also offers water-damage inspections, with professionally trained team members who can spot damage from a leak the home or business owner may not know about, and then help create a solution that prevents carpet, flooring or furniture damage, as well as ward off mold.
“We are always looking at new products and processes that allow a Chem-Dry cleaning franchise owner to sell more than just carpet and rug cleaning,” Doug says. “We want to treat the whole home — creating so much value that the homeowner has our teams back several times a year for maintenance and upkeep.”