Allergen Study Provides Marketing Advantages for Chem-Dry Carpet Cleaning Franchise Owners
New study reveals Chem-Dry carpet cleaning franchise owners are using products that keep their customers allergen-free
The carpet cleaning franchise industry is highly competitive, so it’s vital for a company to set itself apart. Most carpet-cleaning businesses wind up competing by offering the lowest possible price. That strategy can win you a bunch of customers, but it may not generate profits or repeat business.
Chem-Dry is different. Our reputation as a green-certified, healthy carpet cleaning franchise has made a huge difference in our ability to win business without offering rock-bottom pricing.
We recently commissioned an independent laboratory to conduct a study on the effectiveness of our cleaning methods, which found that our methods can help keep our customers allergy-free. That is a huge selling point for our franchise owners, making it easier for them to win new business, as well as encourage customers to hire them for more frequent visits.
How the recent study of Chem-Dry products will benefit our franchise owners
According to the American College of Allergy, Asthma and Immunology, more than 50 million Americans suffer from nasal allergies caused by pollen.
The independent laboratory study found our hot carbonating extraction cleaning process removed an average of 98 percent of common household allergens from carpets and upholstery. Combined with our sanitizer, the hot carbonating extraction process was also found to remove an average of 89 percent of airborne bacteria in the home. This Chem-Dry process harnesses the power of millions of microscopic bubbles to penetrate deep into carpet fibers, lifting particles to the surface so they can be easily extracted. Our process also reduces the risk of mold and mildew growth, uses 80% less water than other carpet cleaning franchise processes, and leaves carpets dry in just a few hours.
Once the results of the study proved the effectiveness of our hot carbonating extraction process, the Chem-Dry corporate office started arming our carpet cleaning franchise owners with the “Allergy Survival Guide,” to help potential customers understand how our services can greatly improve their lives.
The guide is full of helpful tips for the millions of Americans who dread being dragged down by their allergies. For example, we encourage those with allergies to freshen their bedding, bathe their pets, clean their blinds, and of course, have their carpets cleaned. And who better to clean carpets than Chem-Dry, the company with a proven process of diminishing allergens?