Chem-Dry Starts 2022 With Strong Interest In Markets Across The U.S.
A growing economy and consumers’ continued to desire to refresh and improve their surroundings is getting attention from savvy entrepreneurs everywhere
The first weeks of a new year always bring the launch of many small businesses. No wonder — their owners have been saving, researching and doing all the important legwork for months prior to the grand opening. And in 2022, a lot of those well-prepared entrepreneurs are opening a Chem-Dry floor cleaning franchise.
It’s not surprising. Chem-Dry has been around since the 1970s and has remained a relevant brand for almost 50 years thanks to an unquenchable thirst for innovation and service expansion. That meant more goods and services for customers, and more ways to earn revenue and achieve financial freedom for franchise owners, says D’Wayne Tanner, Senior Vice President of Franchise Development.
Innovative technology keeps pace with market demands
“When Chem-Dry debuted its Hot Carbonating Extraction process, it was a game-changing moment,” Tanner says. “Suddenly you could get your carpet cleaned effectively without harsh chemicals, and with a solution that was safe for kids and pets and better for the environment. And it didn’t take days to dry! Now that seems commonplace, but at the time it was revolutionary. Since then, Chem-Dry has only moved forward, and now can offer whole, healthy home cleaning to our clients.”
What that means for a Chem-Dry carpet cleaning franchise owner is the opportunity to upsell on every estimated appointment — and significantly boost revenue on each ticket. Someone who wants carpets cleaned may also have wood floors, area rugs, leather upholstery and granite kitchen counters — Chem-Dry can clean and refresh them all. Result? A satisfied customer, a larger job and most likely repeat business and positive word of mouth in the community.
World-class training and support ensure success
Even better, a new Chem-Dry franchise owner gets wraparound support to make sure they know not only how to provide all these services, they also are trained in how to market and upsell. That means capitalizing on every opportunity and knowing how to build brand awareness from day one, Tanner says.
“Our initial training means every owner is ready to provide cleaning right away,” he explains. “That’s just the foundation, though. They also know how to operate their website, send emails and tap into social media marketing, so they can get the word out about all they offer. They learn how to manage bookings and all the back-end operations through our customized software, so they really are set up to succeed right away.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry is a top-rated global franchise with unrivaled franchise service and support. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.