Chem-Dry’s Whole-Home Cleaning Services Create Higher Ticket Totals
With something for every room in the house, Chem-Dry cleaning franchise owners can leverage every estimate appointment into an upsell opportunity
A homeowner wants their carpets cleaned, then discovers that their local Chem-Dry floor cleaning franchise can also do area rugs as well as wood floors. Another property owner needs leather upholstery cleaned and has been reading about the dangers of lint buildup in their dryer vents. When they discover Chem-Dry can do both, they are thrilled — and add those services to their floor cleaning appointment.
“These are just two examples of the many ways Chem-Dry’s whole-home cleaning platform of services creates opportunity and builds revenue for franchise owners,” says Doug Smith, Senior Vice President of Franchise Development.
Upselling services is easy and organic
“Chem-Dry has been able to build on its reputation as the premier carpet cleaning franchise to create worldwide awareness,” Smith says. “That has been very instrumental in helping our franchise owners market our new services to their clients.”
Even better, both new and existing Chem-Dry floor cleaning franchise customers are interested in new services, such as the MicroPro Shield sanitizing service, so franchise owners and their teams are able to enhance existing relationships while developing new ones.
Bacterial cleaning is hugely popular
Chem-Dry’s whole-home cleaning platform mirrors its healthy home efforts. In addition to its legendary Hot Carbonating Extraction cleaning process, Chem-Dry has more than 50 green-certified products, and in the last year, introduced MicroPro Shield to answer home and business owners’ concerns around the COVID-19 pandemic.
“People love that our products are kid- and pet-friendly,” Smith says. “Being good to the environment has always been a strong selling point for Chem-Dry. We really put that commitment front and center with MicroPro Shield, which was a huge seller for franchise owners last year and will continue to perform well in 2021 and beyond.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 33 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, and dryer vents.