Chem-Dry Adds More Than 60 Franchises in Midst of Pandemic
Strong interest coupled with entrepreneurs’ eagerness to re-engage with a rebounding economy drives explosive growth in a challenging time
There is a lot being said these days about “meeting the moment,” and the context is usually about how a person, business (or politician) is responding to the COVID-19 pandemic. Chem-Dry floor cleaning franchise owners are not just meeting the moment’s challenges — they are exceeding them.
Visible success in a very difficult time gets noticed, and that’s one reason why Chem-Dry has added 64 new franchise locations in recent months. One major reason for this? As home and business owners ramp up their efforts to avoid virus transmissions, they have found a willing and competent partner in Chem-Dry.
New, improved sanitizing solutions drive sales
MicroPro Shield is a multi-part process that first disinfects hard surfaces and sanitizes soft surfaces using a hospital-grade disinfectant that is approved by the EPA for use against SARS-CoV-2 (the cause of COVID-19). It then applies a protective antimicrobial coating that kills bacteria and algae on contact for up to 90 days. It has proven very popular, sales of Chem-Dry’s overall sanitizing services are up more than 300% thus far in 2020 compared to last year.
“MicroPro Shield has been a game-changer for franchises that were struggling to book estimates and keep the work flowing during the Spring’s shutdown,” says Doug Smith, Senior Vice President of Franchise Development. “Our R&D team is second to none and they worked day and night to make sure that MicroPro Shield was ready for the market. That has helped our current owners and it got a lot of people who were exploring small-business ownership to take a look at us.”
Nationwide growth proves brand’s ongoing appeal
The new Chem-Dry carpet cleaning franchise locations are scattered across the United States. That’s because dirt is dirt and germs are germs — a universal problem requiring a trusted, time-tested suite of solutions. Pair that with almost 50 years of proven franchise support in everything from back-office operations to cutting edge marketing, and it’s easy to see why Chem-Dry is always on the move.
“New franchisee prospects are telling us they’re inspired to join our mission of creating safer, healthier homes and businesses and providing peace of mind for families, business operators and employees,” says Ed Quinlan, President of Chem-Dry, part of the BELFOR Franchise Group family of brands. “Another common theme among interested Chem-Dry franchisee candidates is innovation. They feel confident and excited about being part of a worldwide network that has a history of an ongoing commitment to developing new technologies and products that protect homes and businesses from harmful germs and bacteria, such as MicroPro Shield.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 32 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, wood floors, and dryer vents.