Chem-Dry’s Leather, Granite, & Upholstery Services Boost Ticket Totals
Add-on services allow for upselling during initial estimate calls or visits, as well as the opportunity to book visits more frequently with each client
Homeowners and commercial property owners alike have relied on their partnership with Chem-Dry floor cleaning franchise owners for over 40 years. Why? Because they know they’re getting safe, high-quality carpet cleaning.
And in a growing number of cases, they’re getting a whole lot more. That’s because in addition to wood and tile floor cleaning, Chem-Dry franchise owners also can offer a whole host of add-on services that bring value to property owners — and revenue to the business.
Every surface, every room has potential
For instance, many current and potential customers may not be aware that Chem-Dry can clean area rugs, upholstery, leather and even granite countertops. “When they discover this, they often add these services to an existing ticket or schedule a follow-up appointment,” says Doug Smith, Senior Vice President of Franchise Development.
“People love the idea of everything being cleaned at once,” Smith explains. “They spent a lot of money for those granite countertops, and they want them properly cared for. The same goes for their leather furniture, area rugs, and other home furnishings. They also really like the idea of getting all those services from Chem-Dry, a business they already know and trust.”
Newer offerings add even more opportunity
Chem-Dry’s R&D team stays busy adding even more value to the brand’s whole-home approach. In recent months, that has meant rolling out a new line of air-duct and dryer-vent cleaning capabilities, not to mention the in-demand MicroShield Pro disinfecting suite of offerings.
“What we are always working to do is not just meet marketplace demand, but also anticipate it,” Smith says. “And we are succeeding. Our franchise owners have an answer for just about every need a homeowner or commercial property owner might have and we’re going to keep on adding new services to that pipeline.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 32 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper, and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.