Chem-Dry Franchise Owners Continue to Snap Up Nearby Territories

Much of Chem-Dry’s growth comes from current franchise owners purchasing adjacent territories in order to expand their operations over time

What’s a better recommendation to buy than a positive review? That’s true for Chem-Dry franchise owners, who grow their businesses through strong, positive word of mouth. And it’s also true for potential Chem-Dry floor cleaning franchise owners, who see existing owners branching out by grabbing nearby territories.

“A lot of our growth comes from current owners taking nearby territories,” says Doug Smith, Senior Vice President of Franchise Development. “After spending time growing their first territory, they see the value in broadening their business, and so expansion is a natural next step. That says a lot about Chem-Dry’s value as a brand, and as a way to build financial independence.”

Controlled growth part of smart expansion strategy

Many Chem-Dry carpet cleaning franchise owners say they purchased additional territories right away, because they knew they wanted to grow and this way, they could make sure that when the time was right they had the space locked down. Others purchase territories from retiring franchise owners, or when it comes on the market. 

“The main thing we hear from multi-territory owners is that they wanted to control their destiny when it came to growth,” Smith says. “Some knew that they would get bigger over time, while others wanted to eventually bring in family members and needed to have a territory on hand for those new franchise owners and partners to grow.”

Multiple territories create opportunities for customization

Another benefit to an additional territory is that its makeup might offer a whole new set of opportunities. For instance, one part of the community may be largely single-family homes, while another may feature high-rise apartments, condominiums, office buildings and senior residence complexes.

“Chem-Dry floor cleaning franchise owners have the depth and breadth of services to compete and win business in any type of community, from urban to rural,” Smith says. “Having multiple territories ensures that they can meet any residential or commercial customer’s need, and that in turn means more business, and more revenue.”

Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 32 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents. 

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