Chem-Dry Franchise Made 2019 A Banner Year For New Services
New offerings joined longtime star performers to allow Chem-Dry floor cleaning franchise more opportunities to maximize sales and build business
Chem-Dry floor cleaning franchise owners know that the best way to land business is being able to meet the customer’s need — and then some. It’s why they have relied on a strong pipeline of new products and services for almost 50 years, coupled with improvements in the existing slate of cleaning offerings they perform every day.
That’s why Chem-Dry remains dedicated to supporting outstanding carpet cleaning, and also to creating new and high-quality offerings that tie into the “whole home” model of cleaning that is working so well for franchise owners and consumers alike. And 2019 was a year that showcased that dedication.
In-home services continue to grow
Over the past year, Chem-Dry carpet cleaning franchise owners have leapt at the chance to roll out the newly launched dryer-vent and air-duct cleaning services as well as the new wood-floor cleaning options. They report that these have been easy to deploy within their operational systems, and that customers are very receptive, leading to higher ticket totals.
“The idea was that each of these services, tied together or not, are a great standalone offering and serve as an easy add-on to a job estimate,” says Doug Smith, Senior Vice President of Franchise Development. “What we are also hearing is that when a technician mentions them while doing a job, they often are added to the ticket then, or a follow-up visit is scheduled. They really do sell themselves.
New flooring options also create opportunity
Those services have been joined by wood-floor cleaning capabilities, giving Chem-Dry franchise owners another way to build business. Many homes have both carpet and wood, and now a customer can have one trusted vendor to tackle both. This capability, alongside the commercially focused VCT floor cleaning system, also is opening doors for franchise owners.
“Chem-Dry franchise owners want to be able to tackle just about any floor out there, and so the R&D team is working nonstop to make that happen,” Smith says. “Chem-Dry remains an industry leader in the floor-cleaning space after over 40 years and is dedicated to continuing that market dominance with services that residential and commercial consumers love, and that builds bookings and revenue for franchise owners.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in over 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 32 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.