Chem-Dry’s Annual Convention Is Huge Opportunity For Franchise Owners
From new-product releases to how-to seminars on everything from maximizing social media usage to streamlining operations, it’s a don’t-miss event
Chem-Dry floor cleaning franchise owners are “people people.” They love to get out in the field and talk with customers, as well as interact with their team while building a thriving business that gives them financial freedom. They are also a true community asset.
They also love to spend time with each other, which is why the annual convention every year is a must-attend opportunity for them. Seasoned veterans and new franchise owners alike value the experience, which is a great mix of networking opportunities alongside informational sessions about how to operate and grow the business more efficiently.
Showcase for lucrative new service lines
“We’ve designed our convention around the theme ‘Make it Happen. Make it Matter!’ The focus behind the theme is for Chem-Dry franchise owners to take this opportunity to focus on what really matters in and to their business and commit to those things fully to make sure they realize the full value and impact of those investments and initiatives,” says Bill Zinke, Senior Vice President of Marketing. “We really want franchise owners to look at their operation, look at their market and decide what service(s) they’d like to adopt next, and build that into their business plan.”
That’s important, because in the past two years, Chem-Dry has introduced several new services, such as dryer vent and air-duct cleaning, that franchise owners can adopt and then turn into valuable new revenue streams for their business. At the convention, they can see these systems in action, and learn what the investment in equipment, training, marketing and technician education would look like for their franchise.
A chance to study up on social media
Attendees also will look at how Chem-Dry, as a brand, leverages national print and online exposure, including social media channels, to benefit franchise owners.
“Considering that 90% of consumers look at reviews today before making a purchase decision, this is an area on which all our franchise owners need to focus,” Zinke says. “We need to get better about not only soliciting reviews, but also monitoring and tracking, setting up alerts, and responding to reviews – both positive and negative – in a timely manner. The convention is a great place to do this, because we have some real ‘superstars’ in attendance, and they are very generous about sharing their experience and giving tips to other franchise owners. It’s one of many reasons why the convention is something that really sets Chem-Dry apart and is a real bonus for our franchise owners.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 31 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.