Chem-Dry Marks First Anniversary of Cleaning for the Paws Campaign
National outreach pairs Chem-Dry with Best Friends Animal Society while allowing franchise owners to highlight pet-oriented cleaning services
After a year of successful collaboration between the Chem-Dry floor cleaning franchise brand and Best Friends Animal Society, the only question remaining is, “Why didn’t we think of this sooner?”
In its first year, the “Cleaning for the Paws” campaign, which encourages pet adoption in the United States, raised more than $28,000 through fundraising activities and community events. That was well beyond the $25,000 goal set and has led to a second year of teamwork, says Dan Tarantin, President.
Campaign boosted pet-services awareness
“We couldn’t be more thrilled with the effort and passion that our franchise owners invested in this program and the outcome we achieved — it was a rewarding experience from every perspective, but mostly with the impact we are having with Best Friends toward such an important cause,” Tarantin says. “We are confident our second year of the partnership will build on the network participation and success we had this past year as we help even more rescue pets find homes.”
Almost 85 percent of Chem-Dry carpet cleaning franchise customers own pets, so the partnership made good sense. During the first year, funds were raised through multiple methods, including the sale of specially marked cans of Chem-Dry World Famous Spot Remover — with each can generating a $1 donation to Best Friends — plus customer add-on donations, local promotional offers with a built-in donation, participation in Best Friends’ “Strut your Mutt” events around the country and direct online donations at Chem-Dry Cares. Chem-Dry franchise owners from throughout 40 states participated in the program and accounted for the roughly 20,000 promotional cans that were sold.
Year two promises more events and outreach
Since Chem-Dry’s mission is to help people live more healthfully through its wide array of services, encouraging people to adopt rescue pets and helping families create a happy and healthy home for their families and pets is a perfect fit, Tarantin notes. In the campaign’s second year, Chem-Dry has set a fundraising goal of $30,000. To achieve this goal, Chem-Dry will be having two major promotional pushes this year, one recently completed and one set for fall. In addition, the company has continued its promotional can program and has printed up special Cleaning for the Paws T-shirts for franchisees who participate.
It also expects to gain more involvement and support for local events, including Best Friends-organized “Strut Your Mutt” events, taking place in numerous cities around the country.
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with nearly 3,500 franchises in 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 30 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery.