Chem-Dry Franchise Sweepstakes Ads Provide Valuable PR for Franchisees
National multimedia ad buys elevate brand awareness and boost engagement, leading to more opportunities to give estimates and build a book of business
Who doesn’t like the chance to win a contest? Nobody. That’s why people flock to Chem-Dry floor cleaning franchise brand’s opportunities to win valuable and needed cleaning services.
Most recently, Chem-Dry ran national advertisements for their “Spring Into A Healthy Home” sweepstakes. Up for grabs was a year’s worth of carpet and upholstery services — a $1,000 value. The lucky winner, Celeste Stepp, a Garland, Texas, resident who entered the contest through a Facebook advertisement, told local media that her prize couldn’t be better.
Clients provide great word of mouth
“We live in a townhome with wood flooring and carpeting, and I have such a hard time keeping it all clean and free of tracked-in dirt from my kids throughout the years,” Stepp said. “I thought as my kids got older, the dirtiness would slow down … but no, it definitely has not! I’m so excited to have Chem-Dry clean and refresh my home and make it feel like new.”
Like all Chem-Dry clients, Stepp and her family will benefit from the elimination of dirt, pet dander, dust and other allergen buildup. Chem-Dry’s fast, thorough and environmentally friendly Hot Carbonating Extraction process gets rid of those issues, creating a deep clean that’s safe for pets and kids.
Sweepstakes build business pipeline for floor cleaning franchise owners
And because the promotion was done online and in major publications by the Chem-Dry corporate team, it was an easy way to generate energy around the brand and convert that interest into customers for the franchisees nationwide.
“We’ve been in business for 25 years and are happy to provide this family an opportunity for a fresh, clean home that also promotes a healthier lifestyle,” said Erika and Randy Herman, owners of Cornerstone Chem-Dry in Garland. “We know how challenging it can be for our customers to maintain a healthy home with the combination of things like pet accidents and child-induced messes. Chem-Dry’s proprietary technology is proven to combat and tackle these tough cleaning projects and we couldn’t be more thrilled to offer the Stepp family a helping hand.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 31 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.