Chem-Dry Wraps Up Solid 2018 With Strong U.S. & International Growth
Strong economy and steady consumer interest have allowed Chem-Dry to continue growing its footprint in new and existing markets worldwide
No matter where they live, people want clean homes. It’s a simple, effective proposition and one that’s been helping Chem-Dry carpet cleaning franchise owners succeed for more than 40 years.
This past year has been no different. In fact, a strong economy and continued interest in how Chem-Dry can help entrepreneurs realize their dreams of small business ownership have led to more than 100 new franchises being awarded in the United States, as well as growth across Europe, Asia and even India.
U.S. markets clamor for Chem-Dry’s services
New Chem-Dry cleaning franchise owners have claimed territories in new and existing markets across America. They also have popped up in some states, such as Louisiana and Ohio, where Chem-Dry has been aggressively seeking new owners, says Doug Smith, Senior Vice President of Franchise Development.
“Chem-Dry has been in both those states, but we realized that we didn’t have the market penetration we needed to really be successful,” Smith says. “So, we began some targeted marketing and awareness to potential franchise owners, and it’s a sign of Chem-Dry’s strong appeal that we were awarding franchises in both states within weeks.”
Overseas growth showcases brand flexibility
The news is equally good from other parts of the world. A new Master Franchise agreement was awarded in India, for example, which will bring Chem-Dry’s many services to one of the world’s most populous countries.
“A Chem-Dry cleaning franchise is designed to work for the clientele where it is, so there is some freedom to customize,” Smith says. “That means a Master Franchise owner can focus on specific services that will be strong sellers and work with a customer base whose culture is very different from ours — but who want and value the Chem-Dry services. Our commitment to worldwide growth and support is one of our strongest assets, and it’s why we will be in even more countries by the end of 2019.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with nearly 3,500 franchises in 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 30 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery.