Senior Living Facilities Offer Growth Opportunity For Cleaning Franchise Owners
Heavily trafficked, large areas mean larger ticket totals alongside the ability to be a visible presence and a frequently visited community asset
Like any other large-scale residential facility, an assisted living or other senior-care complex has a lot of floor space. And with residents, staff and visitors constantly in, out and moving around, those floors get dirty and are prime targets for savvy Chem-Dry floor cleaning franchise owners.
“Many Chem-Dry owners start out doing primarily residential work, which can be very lucrative and a is a solid way to build the business. Over time, however, they also begin to see the opportunities for commercial jobs,” says Doug Smith, Senior Vice President of Franchise Development. “From apartment buildings and condos to offices, there’s a lot of opportunity in every territory. And now, with the growth of senior-living facilities, they, too, are presenting a very positive new business sector — especially given their dedication to seniors’ health and Chem-Dry’s ability to cater to that, thanks to our green cleaning solutions and healthy cleaning processes.”
Commercial business builds on itself
One reason many Chem-Dry carpet cleaning franchise owners pursue commercial work is the size of it. A senior-living complex, for example, may have many floors, each with several thousand square feet of hallways and other common areas. The facility management also may want residential areas cleaned on behalf of tenants, or between occupants. And if the ownership has more than one location, doing a great job in one place may quickly lead to a larger, recurring contract.
“Many of these types of residential facilities are owned by large corporations, and they value having a trusted local vendor who can take care of such an important area of maintenance,” Smith says. “When they find out everything else Chem-Dry can do, in terms of leather renewal, upholstery cleaning, area-rug cleaning and our many other services, they are often very eager to increase the frequency and volume of their business with that franchise owner.”
Onsite presence creates referral opportunities
The value in senior-living and other residential communities doesn’t stop there. As a Chem-Dry team is working, they’re being seen by staff, residents and guests. That makes carpet and floor cleaning top of mind for them, and they want to learn more.
“A Chem-Dry cleaning franchise owner can generate a lot of business on a job site, simply because what they are doing draws interest,” Smith explains. “When the technicians explain what Chem-Dry can offer through its whole-home cleaning services, those people are very easily converted into first-time, and then ongoing, customers. This is just one of the many ways that a Chem-Dry cleaning franchise owner can use one aspect of the business to build interest in the others.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with nearly 3,500 franchises in 55 countries, serving more than 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 30 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery.