Chem-Dry Carpet Cleaning Franchise Marketing Initiatives Analyzed by Franchise Chatter
Franchise news site interviews Chem-Dry VP of Marketing Bill Zinke about how Chem-Dry is growing its brand
Franchise news site Franchise Chatter, which analyzes franchises in order to provide unbiased advice to franchise buyers, recently interviewed Chem-Dry Vice President of Marketing Bill Zinke about the company?s recent moves to strengthen its brand and grow its market share.
Chem-Dry is already the largest carpet and upholstery cleaning company in the United States. With more than 2,000 U.S. franchisees, Chem-Dry controls 7.5 percent of the carpet-cleaning market, making it the number brand in the category. The market is a highly fragmented one, with 75 percent of carpet cleaning being done by independent mom-and-pop businesses with limited training and inconsistent service.
As strong as Chem-Dry?s business is, there are still millions of Americans who don?t yet know just how effective and professional a carpet cleaning service can be. Chem-Dry is looking to expand its network and its market leadership position with savvy franchise partners to help them meet this untapped opportunity.
From the Franchise Chatter article:
?When talking about the potential for new franchise partners, Bill Zinke, vice president of marketing for Harris Research Inc., parent company of Chem-Dry, throws out an amazing figure: there are 14 billion square feet of new carpeting installed every year in the United States.
To realize the potential of being a Chem-Dry investor, consider that all of that new Berber and plush carpeting, plus existing carpeting, has to be cleaned at some time. That?s where Chem-Dry comes in as the market leader in the category, rated No. 1 annually in the carpet cleaning industry by Entrepreneur magazine for a quarter century.
It also ranks within the top 100 of Entrepreneur?s list of top 500 franchises, as well as ranking high among low-cost, home-based franchises. The company has also been selected as one of the top 100 global franchises by Franchise Direct.?
A top-performing low-investment franchise
Chem-Dry franchises can be started with as little as $9,995 down, and parent company Harris Research offers self-financing for equipment at low interest rates, bypassing banks to help entrepreneurs start their businesses. Harris-Research can afford to self-finance thanks to its 35-year track record of success, which gives it confidence that franchisees should be able to succeed by using Chem-Dry?s green-certified cleaning solutions and patented equipment.
Chem-Dry?s cleaning process is quite different than that used by steam cleaners, who toss soapy detergents and tremendous amounts of water onto carpets, then suck as much of the soapy residue back out of the carpet as possible, leaving so much water behind that dry times tend to take two full days. The wet carpets can become a breeding ground for mold and mildew, harsh detergents can trigger allergies, and leftover residues can actually attract dirt.
Chem-Dry uses green-certified solutions and patented equipment that allow it to use 80 percent less water, and its primary cleaning solution, The Natural®, contains no detergents or phosphates and is safe and non-toxic for kids and pets. Carpets dry in one or two hours, not one or two days.
In addition to the best technology, Chem-Dry provides franchisees with tools and training that help them grow their business. To learn more and read interviews with Chem-Dry owners nationwide, visit www.chemdryfranchise.com. Interested in starting a conversation? Fill out this form, which will allow you to download a free franchise report, or give us a call at 1-877-307-8233.
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