Chem-Dry’s Game-Changing PURT Pet Stain Remover
Fast, environmentally safe and effective pet stain remover process
A few minutes on social media pretty much guarantees cute pet pics. Small wonder, since millions of Americans love to show off their furry friends. What they don’t like so much are the “byproducts” of those pets, namely floor and carpet stains and lingering odor. That’s why, for 45 years, Chem-Dry carpet cleaning franchise owners have provided a simple, effective, affordable and safe solution for a pet stain remover.
“More than 70 percent of our customers are dog owners,” says D’Wayne Tanner, Vice President of Franchise Development. “When Chem-Dry’s R&D team created our Pet Urine Removal Treatment, or PURT, a patented formula that completely takes care of the problem, we knew it would be a huge hit. All these years later, it is still a major profit driver for Chem-Dry carpet cleaning franchise owners.”
A deep clean at the molecular level
Here’s how PURT works: Pet urine seeps into a carpet, through the under-padding, and onto the floor underneath — even if it’s cleaned up immediately. What’s left behind dries and creates concentrated urine crystals, which emit a strong odor. That’s why, long after the accident, the smell remains. It’s also why pets return to that same spot and start the process all over again.
“PURT gets rid of the crystals, and it’s as though the accident never happened,” Tanner explains. “And it does so through a specialized process. The technicians inspect all the carpets with a special, ultraviolet light, which exposes all the problem areas. Then we clean the carpet with our deep cleaning, patented Hot Carbonated Extraction cleaning process. That takes care of most of the urine crystals right away. After that, the PURT product is applied to each individual stain. It breaks down all the odor-causing elements that may still be there, and when it dries, they are gone for good.”
Odor extinguisher helps between cleanings
Most customers can’t call a Chem-Dry carpet cleaning franchise owner out every single time an accident happens. Between PURT cleanings, customers can use Chem-Dry’s pet odor extinguisher, which they can purchase through the franchise — another upsell opportunity.
“The extinguisher will lift and neutralize pet odors left behind after cleanup,” Tanner says. “It keeps pets from revisiting and “marking” that same spot, and it also keeps urine crystals from building up and causing damage between the initial PURT treatment and carpet cleaning and the next Chem-Dry visit. We have created a great, ongoing system for pet-odor removal that keeps carpet in great shape, provides a healthier home, and builds a renewable source of revenue for franchise owners.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise, with more than 2,500 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry is a top-rated global franchise with unrivaled franchise service and support. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.