Chem-Dry Suite Of Services Mean Higher Ticket Totals On Every Job
Upsell in a variety of revenue-building ways
People have been calling their local Chem-Dry carpet cleaning franchise for fast, reliable, and safe work for 45 years. This comes as no surprise, given Chem-Dry’s dominance in markets around the United States and the world. Something surprising, however, is how often that point of entry can expand into many more money-making opportunities for the franchise owner.
That’s because Chem-Dry offers a suite of services for the consumer. They can be bundled in many ways, and touch almost every room in the home. That means upsell opportunities abound, says D’Wayne Tanner, Vice President of Franchise Development.
Start with floor cleaning and literally work up
“Someone wants to get an estimate on carpet cleaning; that’s how it usually begins,” Tanner explains. “When the Chem-Dry cleaning franchise owner gets to the property, they discover there are wood floors in the dining room, and they provide an estimate on restoring those. Then they see granite countertops in the kitchen, leather furniture in the living room…all of which Chem-Dry can provide services to make them look their best.”
The end result is an estimate for multiple services, and a much higher ticket total. The client may not buy them all, but they often add a few offerings to the job. That’s because they trust Chem-Dry with their property, and because they are pleased to find a single vendor who can take care of many needs in one or two service calls. For people with busy lives, fewer interruptions is an enormous selling point in itself!
Add-ons also grow the franchise revenue stream
Chem-Dry cleaning franchise owners offer products and services for area rug cleaning, dryer vents, tile and stone, and much more. It all adds up, and the more services a Chem-Dry franchise provides, the more likely they are to land a repeat customer, so the business keeps building on itself.
“The whole-home concept is one that performs very well for Chem-Dry franchise owners,” Tanner says. “We offer industry-leading carpet cleaning, and that gets us in the door. If that was all we did, this would still be a very lucrative business to own. But when you add on everything else that consumers want, and that we offer, it becomes an even bigger opportunity for entrepreneurs who want to create large initial jobs, and an ongoing source of revenue from repeat business.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise, with more than 2,500 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry is a top-rated global franchise with unrivaled franchise service and support. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.