Chem-Dry Franchise Leverages National Media To Promote New Wood-Floor Services
Organized and effective national marketing makes Chem-Dry ‘top of mind’ for consumers and creates sales opportunities for franchise owners to leverage
When Chem-Dry floor cleaning franchise owners take a current or potential customer’s call, more often than not the client is asking about a new product or service. That’s because he or she had experienced one of our ads placed in magazines, across various social media platforms, or online on a website.
A national advertising platform for brand awareness, current services and new offerings is a big reason why Chem-Dry has a strong presence across the United States. Every Chem-Dry cleaning franchisee operates his or her own social media and website, and also taps into the larger ad campaigns that are done on their behalf.
Wood floor cleaning franchise launch is a prime example
It all ties together to build brand awareness and bring in business. For instance, when Chem-Dry launched its wood floor cleaning portfolio in 2019, a broad campaign was created. From online and print ads to printable information pieces that owners can give to customers, it covered all the bases.
And the media placements were easy to follow and explained the process beautifully. At https://www.woodfloorbusiness.com, for instance, readers got a quick and effective summary: “[Chem-Dry’s] new wood floor cleaning process ‘combines cleaning, sanitizing and polishing’ for both solid and engineered hardwood flooring as well as LVT. The service includes an inspection; polish and acrylic coating removal; a deep cleaning; and application of wood floor polish.”
Ongoing advertising supports new sales and upselling
For over 40 years, Chem-Dry has worked hard to become a household name and the gold standard in carpet cleaning and much more. Advertisements and promotions that heighten consumer awareness, and also help franchise owners upsell on every job, are a big part of that success.
“Chem-Dry franchise owners are busy doing a great job for their clients and growing their business,” says Doug Smith, Senior Vice President of Franchise Development. “They know that advertising, especially online and on social media, is hugely important — but there are only so many hours in the day. That’s why we support their efforts with big, national campaigns that help drive customers to their door.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with over 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 31 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.