Commercial Cleaning Opportunities Create Revenue Potential for Chem-Dry Franchise Owners
How the largest carpet cleaning franchise is finding a significant second revenue stream by taking on commercial cleaning opportunities
The carpet cleaning business is booming, in part, because of the many revenue streams the industry provides for entrepreneurs. While residential cleaning is the primary source of income for Chem-Dry franchise owners, our owners have the equipment, technology and corporate support to increase their profitability by extending their services to include cleaning commercial flooring.
According to CoStar, a company devoted to continual analysis of the real-estate market, there is 40 square feet of office space per capita in the United States, as well as 56 square feet of retail space per person across the country. Hotel space is so vast that CoStar cannot determine just how much of it exists! However, CoStar reports that in Las Vegas alone, there are more than 102 million square feet of office space. With so much office, retail and hotel space — all of which needs to be cleaned on a regular basis — Chem-Dry carpet cleaning franchise owners can prime themselves for long-term success by tapping into those markets.
“Our carpet cleaning franchise owners are really taking advantage of the commercial cleaning opportunities,” says Ed Quinlan, Vice President of Franchise Services with Chem-Dry. “Right now, 20 percent of profits for the average franchisee comes from cleaning commercial flooring, but the more established franchisee can bring in 80 percent of their profits from cleaning commercial flooring. Many of our franchisees have day crews that work the residential jobs during the 9-to-5 workday, and night crews that use the same equipment to clean hotel, retail, hospital, and office spaces.”
Chem-Dry corporate team helps franchisees win commercial cleaning business
Chem-Dry is the largest carpet cleaning franchise in the world, with more than 3,500 locations that serve 10,000 homes a day — so our well-known name works to our benefit when our owners pursue commercial cleaning opportunities. And the owners are not doing it alone. Chem-Dry has a corporate team that actively seeks to win business from the large players in the office, hotel, retail, and hospital markets — which we then hand off to our franchisees to work.
“Right now, we have contracts with about 80 companies across the nation, including high-end companies such as Tiffany’s,” Ed says. “The corporate staff wins the business, and our franchisees benefit immensely from the relationships we develop and maintain. Once a client is educated in the quality of our services, it is very easy to help them understand the benefits of hiring us.”
While we take care of winning contracts from the larger players, our carpet cleaning franchise owners are continually coached in how to attract commercial cleaning business in their local communities.
“We provide a ton of coaching and training on how to sell our services to local businesses,” Ed says. “We have monthly webinars, which help our owners understand how to sell and market their services. We provide marketing materials, sample quotes, formula tools — all of which help our owners break through barriers of selling their services. We focus on both monthly sales and quarterly sales, so that our franchisees have intensive insight as to how to meet their goals.”
How our cleaning methods help win commercial cleaning opportunities
In high-traffic retail spaces, the appearance of carpets and the cleanliness of floors are vital for keeping customers coming back. For hospitals, general practitioners and dentists, ensuring that their carpets and flooring are germ-free protects the well being of their patients. Chem-Dry’s methods are proven to reduce the germs and allergens by 98%, according to a recent study on our hot carbonating extraction process — so it isn’t difficult to explain the benefits of our services to those interested in both keeping up appearances and keeping their customers and patients safe.
“The neat thing about our cleaning methods is how efficient they are,” Ed says. “Our competitors will use processes that take a long time to dry, which creates an environment for mildew to thrive. Our hot carbonating extraction process will leave a carpet dry in just a few hours. If we get there at night, the carpets will be dry by the time the CEO arrives at his office in the early morning. For a retail owner, our cleaning methods are ultra-impactful because we extend the life of their carpet by several years. Our methods are green, environmentally friendly, and very safe, which is especially important to those in the healthcare industry. Winning these contracts is essential for our franchise owners. Once those customers see the quality of our work, the need for repeated cleanings becomes obvious.”