Chem-Dry Launches Online Video Content for Franchise Websites
Capitalizing on video’s soaring popularity in social media is just another way that Chem-Dry supports franchise owners by boosting brand awareness
Marketing and brand awareness are huge component of any successful business, and a Chem-Dry cleaning franchise is no different. That’s why franchise owners know they have a forward-thinking partner in Chem-Dry in terms of print and online marketing.
Chem-Dry’s online presence continues to grow. The consumer website is easy to use for new and existing customers, and social-media aspects such as a new series of videos does even more to get viewers to click through and set an appointment or request more information.
Online materials spell out brand advantages
“We have a new series of materials, such as videos that are focused on carpet cleaning and other in-home tools to combat allergens and pathogens,” explains Bill Zinke, Vice President of Marketing. “We are highlighting some numbers that consumers can understand, such as how most homes have six or more allergens present, or that nine different types of pathogens can live on shoes and be tracked into the home. Information like that, as well as the fact that allergic reactions are one of the top three health issues children face, helps us paint a picture for homeowners and parents of an issue they should be aware of.”
Eventually there will be five videos on the consumer website, covering everything from Chem-Dry’s proprietary Hot Carbonating Extraction cleaning process to upholstery cleaning, the PURT pet stain and odor removal process, tile and stone renewal, and granite countertop renewal.
Awareness leads to more frequent bookings
The video series’ goal is to boost customer awareness, which should lead to increased contacts for estimates, as well as larger ticket totals thanks to requests for additional services, Bill says.
“We have two goals: get people to clean their carpets more frequently and book additional services at the same time, and also to be aware of Chem-Dry and why they should use us,” he explains. “Our Healthy Home campaign is not about shocking the consumer, but making them aware of the problems that exist in their home and how Chem-Dry as a whole-home provider can be the one-stop, environmentally sound, kid- and pet-friendly solution for their cleaning needs.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with nearly 3,500 franchises in 52 countries, serving 10,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 29 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to both home and business owners. In addition to carpet and area rugs, Chem-Dry provides tile and stone, granite countertops, leather and upholstery cleaning.