Home Renovators Are A Prime Chem-Dry Growth Market
Anyone looking to make a residential property look its best, whether to sell or just enhance value, connects with a Chem-Dry franchise for great results
As the economy improves, so too does the national real estate market. Chem-Dry cleaning franchise owners are busier than ever as they connect with home rehabbers, real estate agents and owners who are looking to spruce up their properties quickly and effectively.
“We have been the carpet cleaning franchise of choice for 40 years, and homeowners know that with Chem-Dry they’re going to get a great price and a superior cleaning experience,” says Doug Smith, Senior Vice President of Franchise Development. “Where we see our franchise owner partners making serious inroads these days are with the home ‘flippers,’ who are buying properties to renovate and quickly sell, as well as real estate agents who see carpet cleaning and our other services as an inexpensive, effective way to stage a property.”
Flippers need fast, affordable service
There are whole television shows devoted to flipping houses. These tend to showcase the really distressed properties, and so the rehab involves ripping out walls and floors. Many flippers, however, buy properties that are in good shape but need some help to look their best.
“A Chem-Dry cleaning franchise team can come into a home and make a really dirty carpet look amazing in just a few hours, not to mention eliminate pet odors and stains that may have come with the house,” Doug says. “Chem-Dry is fast, effective, good for the environment — and economical. When you’re dealing with someone who’s looking to maximize their investment, we check off all the boxes.”
Selling real estate agents want value
Because every Chem-Dry cleaning franchise also offers other services, such as area rug and upholstery cleaning, tile and granite cleaning and renewal and even leather cleaning, many homeowners looking to sell find their services invaluable. So do real estate agents, who have an expert eye when it comes to making a property really sparkle. They want a top-rated partner they can trust, and they have that in Chem-Dry.
“Real estate agents know, and they tell the homeowners they work with, that calling Chem-Dry means that the entire home can look radically different after our team comes through,” Doug says. “Being able to offer this whole-home cleaning service means that a Chem-Dry cleaning franchise can be of maximum value to people all along the real-estate sales spectrum.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with nearly 3,500 franchises in 51 countries, serving 10,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 28 straight years. The Chem-Dry Hot Carbonated Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to both home and business owners. In addition to carpet and area rugs, Chem-Dry provides tile and stone, granite, leather and upholstery cleaning.