1851 Names Chem-Dry To Top Franchise-Development Website List
Franchise industry experts reviewed more than 200 websites to single out the best, most comprehensive and easy-to-use sources for research and info
Smart entrepreneurs look before they leap, especially before purchasing a franchise as their gateway to small-business ownership. That means looking at a lot of brands, and a lot of brand websites. With hundreds of those out there, it’s a cinch that not all are created equal. That’s why 1851 Franchise holds its annual Franchise Development Website Awards, which singles out the best of the best. This year, that includes Chem-Dry cleaning franchise.
“We are so pleased to be recognized by the 1851 Franchise,” says Doug Smith, Senior Vice President of Franchise Development. “The panel of expert judges they had looking at hundreds of websites is an extremely talented group who knows the business of franchising, so getting noticed by them is a true honor.”
Judging Criteria Focuses On Overall Site Experience for cleaning franchise
According to the 1851 Franchise, sites were judged on three main criteria: first impressions, quality of content and ease of use. The first-impressions section had five subfactors: usability, UI/UX design, site performance, SEO and mobile accessibility. The content judging had three subfactors: motivating content, calls to action and reasons to buy now. And ease-of-use scoring factored in location, depth and ease of application.
All told, it was an evaluation that took judges through the Chem-dry carpet cleaning franchise-development website end to end. That’s important, Smith notes, because often visitors to the site are learning about how franchising works as a concept, not just about the many pluses of owning a Chem-Dry franchise.
Site Provides Franchising Primer As Well As Brand Positives
“We didn’t want the Chem-Dry franchising website to just talk about our amazing brand — although that would have been easy to do,” Smith says. “Many now-owners tell us that they knew our name, and knew they wanted to own their own business, but weren’t sure how franchising worked. They appreciate the detail on our site about the investment needed, revenue potential and other business points.”
“They also were pleased that they could download our free Franchise Information Report, in order to learn even more at their own pace,” he continues. “We built the website so that people can find most every answer they are looking for about what it takes, and what it means, to own a Chem-Dry franchise. We are really happy to hear from a trusted industry source that we’re accomplishing that goal.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry is a top-rated global franchise with unrivaled franchise service and support. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.