Professionally Produced Videos Enhance Chem-Dry Franchises’ Market Reach
From websites to social media, franchise owners capitalize on high-quality videos that draw eyeballs, and service requests, in their territories
If a picture is worth a thousand words, then a video has even more value. That’s certainly been the case across social media and websites in recent years, not to mention the explosion of YouTube’s popularity. Chem-Dry carpet cleaning franchise owners know this, and luckily for them, they have some outstanding video content literally at their fingertips.
That’s because Chem-Dry continues to update and expand its video library, a series of short-form videos and others that can be embedded onto a Chem-Dry carpet cleaning franchise owner’s website as well as used in their social media. The result? Attractive, well-produced content that draws in viewers, and generates service requests that lead to revenue.
Short-form videos highlight core services
“Many videos are super-short, so someone can easily watch one or more in just a minute or two. They focus on carpet cleaning, stone, tile and grout cleaning, and Chem-Dry’s legendary P.U.R.T. pet odor and stain removal services. These are some of Chem-Dry’s biggest sellers, and so it makes sense to put some visual elements out there,” says Doug Smith, Senior Vice President of Franchise Development.
“Videos are huge because people can watch them at a desktop computer, on a tablet, or on their phone,” Smith says. “They need to be short, informative, most of all for our franchise owners, and deliver a strong call to action. In this case, it’s to reach out and get more information about the service the video was demonstrating. They work beautifully, and we are pleased to create them for franchise owners.”
Content usage is imaginative and lucrative
Chem-Dry franchise owners love the videos and post them everywhere imaginable. From their own Vimeo or YouTube accounts to social media and their own dedicated franchise websites, these colorful and attractive “mini-mercials” really get the job done.
“Franchise owners are embedding links into emails they send out so that recipients can click back through to their websites or social channels,” Smith says. “People are being really creative, and the result is more views, more visits, and more potential customers asking about services and setting up site visits to get an estimate.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 32 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper, and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts, and dryer vents.