Chem-Dry’s Alignment With IAQA Offers Major Benefits To Franchise Owners
Over 40 years of success paired with thousands of locations across the country leads to solid partnerships with industry groups and their networks, benefiting to those looking to buy a carpet cleaning franchise
When it comes to getting the word out, few brands can match what Chem-Dry does for and with franchise owners. That’s one of the many reasons entrepreneurs looking to buy a carpet cleaning franchise say they were sold on Chem-Dry early on.
And in addition to consumer-focused outreach, Chem-Dry also works to leverage relationships with national and international entities that support our mission. For instance, Chem-Dry has a partnership with the Indoor Air Quality Association (IAQA) that offers many benefits for franchise owners.
IAQA membership helps attract customers
When a Chem-Dry carpet cleaning franchise owner joins the IAQA (at a significant discount) through their Chem-Dry franchise, they tap into that entity’s many marketing efforts. “Those, coupled with what Chem-Dry already does, offer a powerful one-two punch when it comes to messaging,” says Doug Smith, Senior Vice President of Franchise Development.
“The IAQA has a referral website that gets thousands of visitors and so it provides leads to franchise owners all the time,” Smith says. “There are also local chapters so Chem-Dry franchise owners can network with other professionals and also tap into learning and development.”
Partnerships extend sales reach economically
When Chem-Dry affiliates with any outside entity, franchise owners can be certain that the homework has been done ahead of time. That means their time will be well spent and engagement will lead to new business.
“We don’t align with just anyone who comes along,” Smith says. “In the case of the IAQA, we know their history of excellence and how they support their members. Our goal with any partnership is to create ways for Chem-Dry franchise owners to gain strong professional knowledge and expertise – and build their business – without having to spend a lot of time or money to make that happen.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 32 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper, and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts, and dryer vents.