Of the estimated 40,000 carpet cleaning businesses in the United States, 75 percent are independent, mom-and-pop or sole proprietor operations. Most of these consist of a single owner who uses portable or rented equipment to steam-clean carpets.
A quarter of the carpet cleaning industry consists of franchised locations. Of this group, Chem-Dry controls the largest market share.
Chem-Dry survived the worst of the recession, which forced many independent operators out of the business, creating opportunities for Chem-Dry to expand.
Individual vendors — often called “Chuck in the truck” vendors — pose problems for customers looking for carpet cleaners they can trust. Trust may be the single biggest issue in carpet and surface cleaning; it’s a business in which clients have to be able to trust the people they hire, since they’re working in offices and especially homes, sometimes in the presence of children and pets. If a carpet cleaning company doesn’t inspire trust — or, worse yet, violates it — they won’t be seeing that business again.
By contrast, Chem-Dry selects only the best franchisees to represent its brand to the world. Our highly selective recruitment process emphasizes demographic and psychographic predictive profiling, a deep analysis of financial resources and a measurement of the work history and accomplishments of a candidate, among many other success indicators. We want only the best, and we go to great lengths to make sure we are recruiting the best. We go to great lengths to protect our brand. By selecting the best franchisees, who deliver trusted quality service to our customers, we are fulfilling our brand promise and building trust that others in the industry simply can’t match.