How Big Is the Carpet Cleaning Industry?
The American carpet cleaning industry is enormous. In 1988, the carpet cleaning industry grossed about $1.8 billion. In 2015, that amount is expected to rise to $4.4 billion. It’s dominated by nearly 40,000 small, independently owned businesses and historically grows at about a 5 percent annual rate.
Think about how much carpet there is in the United States: Every year, homeowners lay more than 10 billion square feet of carpet, and all of that carpet has to be cleaned. The amount of carpet installed has been increasing for more than half a century, up from 9 million square feet a year in the 1950s. Carpet makes up a little more than half of all residential home flooring in the nation, making it the most common type of residential floor covering.
Think, too, about how many people are concerned these days about green and healthy alternatives to ordinary cleaning and you’ll understand why people want to hire Chem-Dry. Based on a study conducted by a leading independent lab, Chem-Dry’s proprietary Hot Carbonating Extraction (HCE) cleaning process was found to remove an average of 98% of common household allergens from carpets and upholstery. And when a sanitizer was added, our HCE process removed an average of 89% of the airborne bacteria in the home, significantly improving indoor air quality. In addition to this study, Chem-Dry has conducted additional testing on other services we offer with similarly strong results. The results from those studies have been incorporated into a wide array of marketing tools and templates that Chem-Dry franchisees are able to use in their local marketing efforts to differentiate their services from the competition, establish themselves as the superior Healthy Home provider, and win more customers.
The upshot is that there’s plenty of carpet out there to be cleaned, and Chem-Dry is in a perfect position to take advantage of the huge market. A top-ranked franchise system with professional, trained technicians, excellent customer service and a main office that keeps its franchise owners trained and stocked with equipment and supplies that lead the industry can easily outpace an independent vendor trying to do business in his own van.