West of the Rockies, while we have some territories open, it’s a pretty saturated market. East of the Rockies, it’s a different story. The field is virtually wide open, and we’re looking especially for entrepreneurs to open Chem-Dry locations in states like Texas, Ohio, Georgia and Florida — states with high-population areas that can support multiple Chem-Dry locations.
How We Define Territories
We developed our territories to make sure we had proper market penetration but not saturation. We allow multiple franchises into an area based on population, using a simple formula: one Chem-Dry license per 60,000 people. For example, a territory may span several counties that contain 600,000 people. In this case, we authorize 10 Chem-Dry licenses for sale in the territory. But we don’t divide the total territory into 10 pieces, each with 60,000 people. Our 10 license holders would be able to service the entire market. The system has worked for 35 years.
Many territories, depending on geographic location, have service areas with population totals into the millions! We don’t guarantee exclusivity; if you want to dominate a particular area, we’d be happy to talk about multiple licenses.
