Chem-Dry & N-Hance Are Complementary Franchise-Ownership Possibilities
Adding wood-renewal services to the whole-home cleaning opportunities that Chem-Dry offers means more business and higher per-job revenue
One way Chem-Dry cleaning franchise owners maximize profit and get a solid return on their investment is by upselling the many services that Chem-Dry offers. In some cases, that means adding an N-Hance wood renewal franchise alongside the Chem-Dry business to offer even more products and services to residential and commercial customers.
“As Chem-Dry has continued to add services such as leather cleaning and granite renewal alongside our well-known carpet, area rug and upholstery cleaning abilities, franchise owners have been able to increase their total number of sales as well as raise their revenue on each job,” says Doug Smith, Senior Vice President of Franchise Development. “Adding an N-Hance wood renewal franchise makes sense, because it gives them even more to bring to the table.”
More options mean higher per-job revenues
Chem-Dry cleaning franchise owner Glenn Buckland [LINK TO BLOG WHEN POSTED] says expanding to include an N-Hance wood renewal franchise has given him the opportunity to get more revenue from jobs.
“Part of our follow-up is that during our walk-through at the end of every appointment is a questionnaire,” he says. “We added ‘Would you like information on N-Hance?’ to that, and if the customer says yes, then the next day our customer service representative will send an email to that customer.”
At the same time, when he is speaking with his N-Hance clients, Glenn brings up Chem-Dry to see if he can generate more opportunities for that side of his business.
Each franchise sells the other’s capabilities
“That kind of synergy makes sense, because the businesses really do complement each other,” Doug says. “When someone is looking at having their kitchen’s granite surfaces refreshed, or their tile floor cleaned in that room, they’re probably willing to talk about their cabinets as well. And if the call is about cabinet work, it’s not a stretch to bring up the other surfaces.”
The end result is a pair of businesses that allow for many shared systems, which in turn cuts down on overhead and allows more revenue to be generated and a quicker return on investment.
“Chem-Dry franchise owners who are looking at expanding their services are wise to see what N-Hance can do for them,” Doug says. “Both are well-known brands that are extremely popular, and combining them can mean greater market penetration and a significant boost in earnings.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with nearly 3,500 franchises in 51 countries, serving 10,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 29 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to both home and business owners. In addition to carpet and area rugs, Chem-Dry provides tile and stone, granite countertop, leather and upholstery cleaning.
Learn more about the Chem-Dry franchise opportunity