Why You’re Crazy to Ignore Area Rugs - Chem-Dry
North America's Best Carpet Cleaning Franchise Opportunity

Why You’re Crazy to Ignore Area Rugs

Carpet cleaning franchise owners would be even crazier to clean them without the right training and equipment

Chem-Dry carpet cleaning franchise

An independent air quality laboratory found that Chem-Dry’s Hot Carbonating Extraction process removes an average of 98.1% of allergens from carpet and upholstery, and when our sanitizer is included, 89% of airborne bacteria.

What does a carpet cleaning franchise have to do with area rugs? For starters, the increasing popularity of hardwood floors with home and business owners has increased the popularity of area rugs. That means cleaning area rugs has become a significant revenue stream for our carpet cleaning franchise owners.

Area rugs are delicate and require special attention, and our ability to clean them sets us apart from competitors. At Chem-Dry, our franchisees are specially trained to take care of their customer’s delicate area rugs. Area Rug cleaning is the fastest growing profit center within the Chem-Dry brand.

“When people put hardwood in, they tend to buy area rugs,” says Larry Boger, owner of a Chem-Dry carpet cleaning franchise in Fort Wayne, Indiana. “Area rug cleaning is more knowledge-based, and it’s more profitable.”

Our customers trust us with their area rugs because our methods work

We recently commissioned a leading independent air quality laboratory to study the effect our Hot Carbonating Extraction process has on allergens and bacteria. The lab found that our franchisees remove an average 98.1% of common household allergens from carpets and upholstery. The study also showed that our cleaning process, when combined with a sanitizer, eliminates 89% of airborne bacteria in homes. The study was conducted in a cross-section of consumer homes in the U.S. and internationally, and the common household allergens tested were cat and dog dander and dust mite allergen.

Our carpet cleaning franchise owners are trusted to clean delicate area rugs because the Chem-Dry brand is respected for our outstanding products, cleaning methods, and fast service.


Chem-Dry has been named the top carpet cleaning franchise by Entrepreneur magazine for 27 consecutive years. Chem-Dry franchise owners are trained in every aspect of their business, including how to clean area rugs.

Our Pet Urine & Odor Removal Treatment (P.U.R.T.) is formulated to attack the chemical bonds that cause dried urine crystals to cling to surfaces; destroying the source of the stain and smell. We also have a range of solutions to clean tile and stone floors, returning them to like-new condition.

Chem-Dry has achieved the highest customer satisfaction and customer repeat levels in the industry, and we are committed to research and development, which has enabled us to develop proprietary solutions and patented equipment that are the foundation of the success of our franchisees’ business.

We provide training for every aspect of your business

Chem-Dry provides initial and ongoing training to all of our franchisees. Some of it is about the technical ins and outs of cleaning carpet, area rugs, upholstery, tile, stone, and other surfaces — but much of the training is focused on how you win customers, manage your business, train new technicians, and grow.

We are a low-cost carpet cleaning franchise opportunity, but nobody should mistake “low cost” for low earning potential. We are looking for franchise partners who want to dominate the carpet cleaning market in their town or city, and who realize that a business started with $10,000 can become a million-dollar operation. (That has been proven, over and over again, by our top franchisees.)

Chem-Dry is the world’s largest carpet cleaning franchise with more than 3,500 locations that serve 10,000 homes. It is Entrepreneur magazine’s top-rated carpet cleaning franchise and one of its Top 10 choices for low-cost and home-based franchises. Our hot carbonating extraction process delivers a faster-drying, deeper, healthier clean that appeals to homeowners and business owners — and the process can be used to clean tile and stone, upholstery and other surfaces besides carpet.

Learn more about Chem-Dry

For in-depth details about the Chem-Dry franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

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