Chem-Dry Carpet Cleaning Franchise: Five Trends to Watch in 2015
Recently, Chem-Dry’s top executives sat down to discuss what’s in store for 2015 for the carpet cleaning industry. From a continued push for the healthy home to greater investments in pet care, find out what our leaders foresee for the coming year:
1. Consumers seek healthier options
Ed Quinlan, Vice President of Franchise Services at Chem-Dry notes that consumers are becoming increasingly concerned not just with protecting their investment, but with the health of their home. “I see a trend in the industry moving toward a more ‘healthy home’ experience. Consumers want carpets and upholstery that support maintaining a home that is healthy and safe for their families. With allergens, bacteria and sickness as the enemies, having a home that is cleaned thoroughly — from tile and grout to carpet and furniture — is something that is important to homeowners, whether they have babies, inside pets, or children of any age. It seems like more and more people are suffering from the effects of allergies and asthma. So, having a home cleaned by Chem-Dry can be a valuable tool in the arsenal as they work to maintain a healthy home.”
2. Diversification in Flooring.
Though carpet makes up more than 50% of floor covering sales, the use of other materials has seen growth over the last several years (Source: Floor Covering Weekly). That scares some carpet cleaners, but provides a great opportunity for Chem-Dry. “We have positioned ourselves to tackle all of our customer’s needs,” explains D’Wayne Tanner, Vice President of Franchise Sales for the carpet cleaning franchise. “We offer solutions for cleaning all types of flooring as well as upholstery and area rugs, and they are all just as effective as our methods for taking care of carpet. With the rebound in the housing market, we are seeing more folks looking to buy or build homes, which means the demand for floor care of all kinds will be on the rise. And our franchisees will be ready to handle those needs.”
3. Pet Nation
With an estimated 70% of homes with the pets in the U.S., Americans spend billions on their pets on a yearly basis. Their furry best friends are a part of the family and they want to make sure the environment is just as safe for them as it is for their less hairy relatives! But let’s be honest, pets mean some occasional unsavory odors and stains. There are tons of cleaning products and companies out there that claim to remove pet odors permanently, and that contain hazardous chemicals that don’t get the job done. Chem-Dry’s revolutionary product, P.U.RT., is a lifesaver for both pets and owners alike. Penetrating deep into the carpet fibers, PURT, or Pet Urine Removal Treatment, breaks up urine crystals, sanitizes the area, and gets rid of odors. And the best part? It’s completely safe for humans and animals alike.
4. Online marketing is now a must
Small businesses must have a web presence in order to be discovered by customers. “It’s been said that anyone who doesn’t have an internet presence won’t be around in five years,” Chem-Dry Vice President of Marketing Bill Zink says. “Honestly, I think we are moving closer to the reality that anyone without a web presence won’t be around NEXT year.” Zink has led the initiative to ensure that Chem-Dry presence is powerful around the web. “More and more people do their research on the web, connect to business via their smartphones, rely on reviews posted on social media, and reach out via SMS text. You have to ready to tackle all angles of communication in this era and be prepared to market on these platforms.” Chem-Dry trains franchisees how to build their online presence and also offers a team of online experts franchisees can tap into for help.
5. Green cleaning is good business
Consumers dedication to the environment is unwavering. Over the past several years, consumers have pushed for products that ensure the health of the world around them. Chem-Dry has been green since we started in 1977. Ed Quinlan believes green cleaning will only become more important over the coming year: “Today’s consumer expects cleaners to not only be effective, but also to be more eco-friendly than ever before. Green is more than a selling feature, it is also an important emotional belief-a connection that brings customer and service provider together. And the need to be green can’t be an excuse to sacrifice efficacy. Customers demand and deserve both. I see Chem-Dry’s leading technologies in the green movement keeping the brand at the forefront of natural carpet cleaning methods.”
More info on owning a Chem-Dry franchise
Chem-Dry has more than 3,500 franchise units worldwide and has been named a top franchise by Entrepreneur magazine for 27 years in a row. Our website features interviews with Chem-Dry owners, as well as information about our cleaning process. For more, fill out this form to download a free franchise information report. We look forward to talking with you!