5 Reasons to Join the Chem-Dry Carpet Cleaning Franchise

Carpet cleaning franchise opens door to small business ownership, has huge growth potential

The Chem-Dry carpet cleaning franchise is the biggest and the best carpet cleaning franchise in the world. We have about twice as much market share as our nearest competitor, and we have been named a top franchise opportunity by Entrepreneur magazine for 26 years in a row.

Why have more than 1,000 entrepreneurs in the U.S. joined Chem-Dry to start their own businesses? Here are five of the biggest reasons:

Low cost, high potential

There’s an old saying that “it takes money to make money.” Well, having a lot in the bank can provide some advantages, but you don’t need a ton of money to start some great businesses. Entrepreneur magazine has named Chem-Dry one of the Top 10 low-cost franchise opportunities and one of the Top 10 home based franchise opportunities. You can start a Chem-Dry with just $10,000 down, and we can provide financing to cover the rest.

So how much can you make? The average annual revenue per franchise license in 2013 was $101,184, but many Chem-Dry owners have multiple licenses, which is why the average revenue per franchisee was $263,779 in 2013. Those are just the averages — our top franchisees can earn a lot more, and the key to their success comes from following the Chem-Dry system.

The cleaning process

Chem-Dry is unique in the carpet cleaning industry, which makes it easier for franchisees to win customers.

Chem-Dry uses hot carbonating extraction to clean carpets without the need for dangerous chemicals or detergents. Our cleaning process is safe for kids and pets, which is one of the major attractions for customers. The process uses 80% less water than steam cleaning, so it doesn’t soak carpet pads and dries in 1-2 hours instead of 1-2 days. The moisture from traditional steam cleaning can become a breeding ground for mold and mildew, and detergents can leave residue that actually attracts dirt — causing stains to reappear a few weeks after cleaning. Chem-Dry’s process doesn’t leave a residue behind — which keeps carpets safe and healthy and results in a long-lasting clean.

We have built a reputation as a trusted, respected brand due to outstanding products, such as our Pet Urine & Odor Removal Treatment (P.U.R.T.) formulated not to merely mask scents but to attack the chemical bonds that cause dried urine crystals to cling to surfaces, destroying the source of the stain and smell. We also have a range of solutions to clean tile and stone floors, returning them to new condition. Chem-Dry has achieved the highest customer satisfaction and customer repeat levels in the industry, and we are committed to research and development, which has enabled us to develop proprietary solutions and patented equipment that are the foundation of the success of our franchisees’ business.

The tools

Chem-Dry provides franchisees with strong equipment for cleaning customers’ homes, and you can read about that equipment in our research pages. Some of the most important tools we offer, though — tools that most independent carpet cleaners lack — are tools for managing your business.

Chem-Dry provides cloud-based applications you can use to schedule, invoice and organize your day and organize your team. Our applications also help you track customer data so you can offer more personal service. For instance, if you cleaned half of a customer’s house six months ago, the system will reflect that, allowing you to suggest cleaning the other half during your next visit. It’s a little thing, but it can make a big impression on a customer when you remember exactly what you did for them during your last visit.

Our applications also make it simple to market to your existing customers, sending them an email to ask if they’d like to schedule a cleaning, or offering them a coupon. By making marketing easier, we make it easier for franchisees to grow their businesses.

We also provide apps that put a lot of technical information about carpet cleaning directly into your hands and the hands of your technicians. That way, when you or an employee sees an unusual stain, you have an immediate resource, complete with step-by-step instructions and videos, to help you tackle the issue. That’s a big deal, because stain removal can be a lucrative add-on service for a carpet cleaning franchise.

Our apps, and our training, are designed to help you get more customers and earn more revenue.

The training

Chem-Dry provides initial and ongoing training to franchisees. Some of it is about the technical ins and outs of cleaning carpet, upholstery, tile, stone and other surfaces — but much of the training is focused on how you win customers, manage your business, train new technicians and ultimately grow.

We are a low-cost franchise opportunity, but nobody should mistake “low cost” for low earning potential. We are looking for franchise partners who want to dominate the carpet cleaning market in their town or city, and who realize that a business started with $10,000 can become a million-dollar operation. (That has been proven, over and over again, by our top franchisees.)

We provide training and coaching to help get you there. Harris Research Inc., which is Chem-Dry’s parent company, is a constant resource for franchisees — but just as important, franchisees are a resource for one another.

Chem-Dry franchisees gather regularly for conferences, to share ideas and fellowship, to troubleshoot issues and boost their businesses. By joining Chem-Dry, you join a large family of franchisees who help one another.

Marketing power

That large group of franchisees allows Chem-Dry to do some things that independent carpet cleaners can only dream of. For instance, we have established call centers committed to our franchisees, which franchisees can use to take customer calls and book jobs. That’s incredibly useful when you are first starting out — as an owner-operator with one van, it’s hard to take calls and serve customers at the same time, but you definitely don’t want to miss the phone when someone is calling to hire you.

Chem-Dry also offers franchisees a marketing game plan for getting their business started, which helps them draw those first customers to their business and get the ball rolling on word-of-mouth for their business. We also offer online marketing solutions that franchisees can use to establish a strong web presence, which is key for winning new customers.

On top of that, we have a strong brand. Chem-Dry has been serving customers since 1977, and we became the largest carpet cleaning franchise in North America by offering great, professional service that customers trust. When you join Chem-Dry, you become part of that brand and family, and many customers will seek you out because they know and trust Chem-Dry.

Want to hear more reasons?

To learn more about Chem-Dry and what makes us a great franchise opportunity, fill out a form to download our free franchise report and start a conversation. We’ll call to introduce ourselves, get to know you and answer any questions you may have. You can also call us at 1-877-392-0272. We look forward to talking with you!