What To Know About The Carpet Cleaning Industry

What to consider when buying a carpet cleaning franchise

Thinking about purchasing a franchise in the cleaning industry? It’s a smart move — no matter what the economy is doing, spaces will always need cleaning! Still, not all brands are created equal. That’s why many entrepreneurs who’ve done their homework become Chem-Dry carpet cleaning franchise owners.

Chem-Dry owns twice the market share of its closest competitor in the carpet cleaning business. That’s due to many reasons, but here are three major ones: 45 years of growth; a customizable, home-based business model; and available financing to make getting started easy.

 A unique carpet cleaning opportunity

Why has Chem-Dry cornered the market for carpet cleaning? Because of its cornerstone offering, the Hot Carbonating Extraction cleaning process. Most carpet cleaning businesses use steam cleaning, which pushes large amounts of water and detergent into carpet, then use a high-pressure vacuum to suck the dirty water up. Because the method uses so much water, the carpet can take days to dry, creating a large-scale petri dish for mold and mildew, which can begin growing in a wet carpet and its backing in a day or two. Soapy detergents, meanwhile, cling to carpet fibers, leaving behind residue that can actually attract dirt and irritate the respiratory passages of everyone in the home, including pets.

Chem-Dry’s patented process leaves no residue behind, so carpets don’t just look clean, they are clean — and they stay clean. Customers notice the difference. Ninety percent of Chem-Dry’s business comes from customer referrals and word-of-mouth, and our 96% rate of repeat business is the highest in the industry.

Track record of success

The carpet cleaning industry is a very fragmented market, but a handful of companies have emerged as name brands within the industry. Chem-Dry is the biggest, controlling 7.5 percent of the carpet cleaning market in the United States — nearly twice as much as our nearest competitor. More than 2,500 franchise owners have helped build Chem-Dry into an international brand. While 75 percent of the market is made up of independent carpet cleaners, Chem-Dry is continuing to grow. Chem-Dry is also a brand people stick with: The average franchise owner stays with Chem-Dry for 19 years, nearly three times the average for the franchise industry.

Chem-Dry also eliminates one of today’s biggest obstacles to starting a new business by offering direct financing to owners, as well as multiple equipment packages that create different entry points depending on how the franchise owner wants to launch and grow their business. You won’t have to go to a bank to get started with Chem-Dry, because parent company BELFOR Franchise Group offers low-interest rate loans to franchisees, with payments delayed a few months to allow you to get your business up and running. You can read about startup costs and equipment packages here.

Learn more about Chem-Dry today!

Chem-Dry is the world’s largest carpet and upholstery cleaning franchise, with more than 2,500 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry is a top-rated global franchise with unrivaled franchise service and support. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery.

For in-depth details about the Chem-Dry franchise opportunity, learn more by visiting our research pages here. If you’re ready to start a conversation about investing in the Chem-Dry franchise opportunity, fill out our form here, and one of our team members will be in touch.